Taken in the wrong context that might actually start sending up unnecessary red flags and the perception might end up being that there’s a communication problem when there’s really not. That way you keep them involved in the process and it’s inclusive, as opposed to your or your business partner just vetting concerns. Stay focused on the positive.Īlso, tell them to research a few different software options that everyone might agree on. Tell them what concerns you have and that you’d like them to come to the table with some constructive ideas on how to maintain the type of communication that allows your company to remain successful. You could send out an email outlining what will be covered in the meeting. I say take the concerns to your staff and ask them what they think about it. That’s always a good thing! I can understand your concerns about the changes to your company dynamic though. “)ĭoesn’t sound like you guys really have a problem communicating effectively with one another. That’s what we would tell our clients to do, isn’ t it. Meanwhile, we will do our best to adjust and be more intentional about communicating. I’d love to hear some stories about how other organizations have dealt with this issue, as well as getting some insight into some of the tools available. That being said, there is always IM, which is already in heavy use in our office and I know there are social marketing tools, including some offshoots of Twitter, designed to keep the flow going. I think we need to work at this a little □ He had already left to go to a meeting and called me later to make sure there was nothing wrong. I even called my business partner on the way home to wish him good night. Part of me however is now looking forward to not taking internal communication for granted as you sometimes do when you are all within sight and shout. Part of me is already mourning the good old days. In the meantime we have rented space across the parking lot and three intrepid souls, including my business partner, are now in the “annex.” The new addition triggered the beginning of the eventual rennovation of our building. The least of which for me was that I could always tell when someone was having trouble and could try to deal with it right away. While most people might cringe at this, there are many benefits. You see until now most of us (10 out of 11, Stacey is in Seattle…long story) have been within shouting distance of each other on one floor in a very open environment. Our latest hire Tony Scida (great additional already and he’s been with us for two days), has forced as past the tipping point. And of course, as important as media relations remains, it is only one tactic in a company’s public relations and social media programs.An old friend, client and former RVAer Steve Isaac once told me as it relates to business, “you either grow or die.” But he never told me what happens when you grow and run out of room. If all goes well, we help the journalist do their job and help our clients get their message out to the world. In some cases, a press release may be the right tactic to achieve those goals, but more often it requires a pitch targeted to specific journalists. ![]() Helping our clients hone their message or generate newsworthy content that supports their business goals.Helping journalists understand what our clients do, so they can decide whether to write about them.Media relations, stated as simply as possible, is about: But, at least for the way we practice PR, the news release is not usually the center of our media relations strategy. ![]() In fact, we create enough press releases that we put a press release pun on our doorbell sign. We certainly produce our share of press releases around here, usually in close collaboration with our clients, and they have their uses, including securing approval from corporate legal departments, satisfying federal regulations and highlighting basic facts about a company or campaign. While other postulate whether this is a nail in the coffin of PR, journalism, Google News or all of the above (and what’s next), I wanted to talk a bit about the document that got this whole mess started and how we think about them here at The Hodges Partnership: the press release (or news release, if you prefer). Late last month the intersection of technology, journalism and public relations was sent into a tizzy when a number of news sites fell for a phony press release posted to PRWeb in an apparent attempt to game the stock market. This inside joke greets folks at THP’s front door.
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